<aside> 💡 Churn, also known as customer attrition, is the percentage of customers that stopped using your company's product or service during a certain time frame. It's a critical metric because it directly impacts a company's sustainability. High churn indicates customer dissatisfaction, inferior product quality, or better alternatives in the market.
</aside>
https://notion2charts.com/embed/cached/cb067d3f-8a19-49bc-85ab-fd01ba2ad12c